%0 Conference Paper %1 Portnoy:2010:MEH:1753846.1754142 %A Portnoy, Felix %A Marchionini, Gary %B Proceedings of the 28th of the international conference extended abstracts on Human factors in computing systems %C New York, NY, USA %D 2010 %I ACM %K Blindness advertising banner display om09 %P 4297--4302 %R 10.1145/1753846.1754142 %T Modeling the effect of habituation on banner blindness as a function of repetition and search type: gap analysis for future work %U http://doi.acm.org/10.1145/1753846.1754142 %X This paper provides a theoretical foundation to guide future work in online marketing research. Specifically, we target the phenomenon of banner blindness that prevents users from noticing online advertisements; thus, leading to a steady decline in revenues for online publishers and service providers.</p> <p>While habituation was identified as the main cause of banner blindness, there are competing behavioral models that predict different orienting response patterns as a function of repetition. This work bridges the theoretical gap between models in the marketing and ergonomics domains while illuminating an additional factor that has yet to be studied in this context -- search type. Finally, we outline future research steps to validate the user's response to online advertisements with an emphasis on a battery of physiological measurements. %@ 978-1-60558-930-5

@inproceedings{Portnoy:2010:MEH:1753846.1754142, abstract = {This paper provides a theoretical foundation to guide future work in online marketing research. Specifically, we target the phenomenon of banner blindness that prevents users from noticing online advertisements; thus, leading to a steady decline in revenues for online publishers and service providers.</p> <p>While habituation was identified as the main cause of banner blindness, there are competing behavioral models that predict different orienting response patterns as a function of repetition. This work bridges the theoretical gap between models in the marketing and ergonomics domains while illuminating an additional factor that has yet to be studied in this context -- search type. Finally, we outline future research steps to validate the user's response to online advertisements with an emphasis on a battery of physiological measurements.}, acmid = {1754142}, added-at = {2011-10-28T14:13:50.000+0200}, address = {New York, NY, USA}, author = {Portnoy, Felix and Marchionini, Gary}, biburl = {https://www.bibsonomy.org/bibtex/2cb48e8ef87e02313855282843d9b70eb/griesbau}, booktitle = {Proceedings of the 28th of the international conference extended abstracts on Human factors in computing systems}, description = {Modeling the effect of habituation on banner blindness as a function of repetition and search type}, doi = {10.1145/1753846.1754142}, interhash = {c0f85c1955e00f4e02c31cec867e58f9}, intrahash = {cb48e8ef87e02313855282843d9b70eb}, isbn = {978-1-60558-930-5}, keywords = {Blindness advertising banner display om09}, location = {Atlanta, Georgia, USA}, numpages = {6}, pages = {4297--4302}, publisher = {ACM}, series = {CHI EA '10}, timestamp = {2011-10-28T14:13:50.000+0200}, title = {Modeling the effect of habituation on banner blindness as a function of repetition and search type: gap analysis for future work}, url = {http://doi.acm.org/10.1145/1753846.1754142}, year = 2010 }