%0 Book %1 GVK602108284 %B Schriftenreihe Marketing Management %C Hannover %D 2009 %E Wiedmann, Klaus-Peter %E Bachmann, Frank %I Leibniz Univ., Inst. für Marketing & Management %K Markenpolitik Marketing Sportorganisation Sportsponsoring %T Sportsponsoring %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+602108284&sourceid=fbw_bibsonomy %@ 978-3-86700-065-9

@book{GVK602108284, added-at = {2009-08-21T12:25:16.000+0200}, address = {Hannover}, biburl = {https://www.bibsonomy.org/bibtex/2cbea8272b641cbc63f800f33d864c07a/fbw_hannover}, editor = {Wiedmann, {Klaus-Peter} and Bachmann, {Frank}}, interhash = {c0d79a461f43bceb2037c5db9e0e4bc7}, intrahash = {cbea8272b641cbc63f800f33d864c07a}, isbn = {978-3-86700-065-9}, keywords = {Markenpolitik Marketing Sportorganisation Sportsponsoring}, pagetotal = {92}, ppn_gvk = {602108284}, publisher = {Leibniz Univ., Inst. für Marketing & Management}, series = {Schriftenreihe Marketing Management}, subtitle = {Herausforderungen und Gestaltungsperspektiven aktueller Sponsoring-Trends im Sportbusiness}, timestamp = {2009-08-21T12:27:06.000+0200}, title = {Sportsponsoring}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+602108284&sourceid=fbw_bibsonomy}, year = 2009 }