Abstract
Fundamo, named after “fundamentally mobile”, a
company avant-garde in mobile payments service. The
concept was very visionary, ambitious, introspective and
"before its time" as most mobile phones could not even send
SMS’s during those days. The founder’s vision was to become
the world’s No.1 mobile financial service provider. This case
study confabulates Fundamo’s inspiring journey that
embrace: (i) mobile payments (MP) evolution that took place
almost in parallel with the inception of Fundamo, (ii) being
an avant-garde in MP, the company had own story to reveal,
(iii) an entrepreneurial philosophy and sustainable lean
culture that focused on incessant innovation to drive results,
(iv) a new concept of ownership culture that contrived
barriers for competitors, (v)conceived contributory
environment for customer support and service to effectuate
client satisfaction to ensure loyalty, (vi) insight into how the
company became the World’s no.1 mobile financial service
provider, (vii) a holistic advent to innovation that built trust
with key partners those who were instrumental ininfluencing
end users globally, (viii) the execution of lean canvas model
(LCM) particularly the unique value proposition (UVP)
configuration that offered the value elements (trust, ease of
use, cost & reach) to partners, (ix) a leap beyond faith---how
solutions allowed end-users to transact ubiquitously using a
card, computer or mobile device, and (x) a dream came true
when the global giant Visa acquired Fundamo for US$110
million which is a living testimony to the theory that the
whole is greater than the sum of its parts.
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