In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.
%0 Journal Article
%1 noauthororeditor
%A Nematilloyevna, Khayrullaeva Nilufarbeim
%A Salimovna, Narzullayeva Gulchekhra
%A Muxammedovna, Tairova Masuma
%D 2021
%J International Journal on Economics, Finance and Sustainable Development
%K communication consumer-oriented genesis hotel marketing service strategy
%N 12
%P 61-69
%T Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing
%U https://journals.researchparks.org/index.php/IJEFSD/article/view/2519
%V 3
%X In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.
@article{noauthororeditor,
abstract = {In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.
},
added-at = {2022-02-19T11:16:44.000+0100},
author = {Nematilloyevna, Khayrullaeva Nilufarbeim and Salimovna, Narzullayeva Gulchekhra and Muxammedovna, Tairova Masuma},
biburl = {https://www.bibsonomy.org/bibtex/2e0986ea57b3bdb0ffc0afac05924e8cf/researchpark_20},
interhash = {f7dbcd6f0bb7bbb63cec0d71cddb4107},
intrahash = {e0986ea57b3bdb0ffc0afac05924e8cf},
issn = {2620-6269},
journal = {International Journal on Economics, Finance and Sustainable Development},
keywords = {communication consumer-oriented genesis hotel marketing service strategy},
language = {English},
month = {December},
number = 12,
pages = {61-69},
timestamp = {2022-02-19T11:16:44.000+0100},
title = {Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing
},
url = {https://journals.researchparks.org/index.php/IJEFSD/article/view/2519},
volume = 3,
year = 2021
}