Business Innovation Models of Indian E-Commerce Start-Ups to Create Successful Business Competing Against Global Players
Central Asian Journal of Innovations on Tourism Management and Finance, 4 (4):
52-64 (April 2023)Abstract
This paper provides an insight into the business innovation models of Indian E-Commerce start-ups to compete successfully against global players, taking into account two of the leading Indian e-commerce players, JioSaavn and Flipkart. Using a case study research design, the authors have employed a qualitative methodology. We obtained the insights from face-to-face, one-on-one, and open-ended interviews conducted with around fifty senior industry leaders in the e-commerce industry. The insights were used to determine several drivers and best practices, which are discussed in more detail in the paper. A primary focus of this study was on innovation culture, product, process, and design innovation. Mobile devices are becoming increasingly integrated into our daily lives, and as such, the need to make purchases through these devices is also increasing. As a result, e-commerce players are able to provide new and innovative experiences for their customers, which contributes to their success. We observed a trend in which brick-and-mortar stores have incorporated digital technologies. The authors illustrate how e-commerce players can meet new consumer shopping habits through the use of the right technology as well as provide practical tips and realistic recommendations.