Working for McDonald’s in Europe. The unequal struggle
Routledge studies in employment relations Routledge, London; New York, (2000)Abstract
Synopsis: The McDonald’s Corporation is not only the largest system-wide
sales service in the world, it is a phenomenon in its own right,
and is now recognised as the most famous brand in the world. By providing
a detailed analysis of the extent to which the McDonald’s Corporation
adapts or imposes its labour relations policies in Europe, this volume
represents a real life case study revealing the interaction between
a global multi-national enterprise and the regulatory systems of
a number of different European countries. The author analyses the
conflict between the McDonald’s corporation and the industrial relations
systems of the European countries within which it operated, and exposes
this conflict as an ‘unequal struggle’ between economic liberalism
and collectivism. Key features include: an overview of the McDonald’s
Corporation’s development and structure an analysis of its corporate
culture and the issues of franchising an examination of key union
strategies, including systems of co-determination, consultation and
collective-bargaining a chapter dealing specifically with European
legislation, in particular the McDonald’s European Works Council