%0 Book %1 GVK090027337 %A Mauerer, Nikolaus %B Gabler Edition Wissenschaft %C Wiesbaden %D 1995 %I Dt. Univ.-Verl. u.a. %K Marketing Marketingforschung Marketinginstrument Marktreaktionsfunktion Metaanalyse %T Die Wirkung absatzpolitischer Instrumente %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+090027337&sourceid=fbw_bibsonomy %@ 382446246X

@book{GVK090027337, added-at = {2009-08-21T09:59:23.000+0200}, address = {Wiesbaden}, author = {Mauerer, {Nikolaus}}, biburl = {https://www.bibsonomy.org/bibtex/2f376be5410d61fba885e9f224c935ae3/fbw_hannover}, interhash = {b3bf86d0321dc6ba129b061ecc7cb18c}, intrahash = {f376be5410d61fba885e9f224c935ae3}, isbn = {382446246X}, keywords = {Marketing Marketingforschung Marketinginstrument Marktreaktionsfunktion Metaanalyse}, pagetotal = {XVI, 231}, ppn_gvk = {090027337}, publisher = {Dt. Univ.-Verl. [u.a.]}, series = {Gabler Edition Wissenschaft}, subtitle = {Metaanalyse empirischer Forschungsarbeiten}, timestamp = {2009-08-21T09:59:39.000+0200}, title = {Die Wirkung absatzpolitischer Instrumente}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+090027337&sourceid=fbw_bibsonomy}, year = 1995 }