%0 Book %1 GVK022133143 %A Geiger, Siegfried %A Heyn, Wolfgang %C Düsseldorf u.a. %D 1968 %I Econ-Verl. %K Marketing Marktforschung %T Lexikon Marketing und Marktforschung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+022133143&sourceid=fbw_bibsonomy %7 2., erw. Aufl.

@book{GVK022133143, added-at = {2009-08-21T12:30:14.000+0200}, address = {Düsseldorf [u.a.]}, author = {Geiger, {Siegfried} and Heyn, {Wolfgang}}, biburl = {https://www.bibsonomy.org/bibtex/2f81eadf16b1faf77004bcf59c279405c/fbw_hannover}, edition = {2., erw. Aufl.}, interhash = {b641796808f57c3593295fbdbe279a5b}, intrahash = {f81eadf16b1faf77004bcf59c279405c}, keywords = {Marketing Marktforschung}, pagetotal = {316}, ppn_gvk = {022133143}, publisher = {Econ-Verl.}, timestamp = {2009-08-21T12:30:26.000+0200}, title = {Lexikon Marketing und Marktforschung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+022133143&sourceid=fbw_bibsonomy}, year = 1968 }