%0 Thesis %1 tropp2004markenmanagement %A Tropp, Jörg %D 2004 %K %T Markenmanagement: der Brand-Management-Navigator - Markenführung im Kommunikationszeitalter

@phdthesis{tropp2004markenmanagement, added-at = {2023-12-12T20:29:13.000+0100}, author = {Tropp, Jörg}, biburl = {https://www.bibsonomy.org/bibtex/2682c564b61940b31892ceb7ae4101123/admin}, dnbtitleid = {972448195}, interhash = {2fdfb5543bd76fc4f8e2fe1a6386be8d}, intrahash = {682c564b61940b31892ceb7ae4101123}, keywords = {}, school = {Uni Halle-Wittenberg}, timestamp = {2023-12-12T20:29:13.000+0100}, title = {Markenmanagement: der Brand-Management-Navigator - Markenführung im Kommunikationszeitalter}, type = {habilitation}, year = 2004 }