%0 Book %1 GVK02192662X %A Myers, James H. %A Reynolds, William H. %C Boston u.a. %D 1967 %I Houghton Mifflin %K Marketingmanagement Verbraucherverhalten %T Consumer behavior and marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02192662X&sourceid=fbw_bibsonomy

@book{GVK02192662X, added-at = {2009-08-21T12:30:14.000+0200}, address = {Boston [u.a.]}, author = {Myers, {James H.} and Reynolds, {William H.}}, biburl = {https://www.bibsonomy.org/bibtex/25363c02fc99636823cec306786631370/fbw_hannover}, interhash = {2ffdbb2e24bdbe6f93f39507196daccc}, intrahash = {5363c02fc99636823cec306786631370}, keywords = {Marketingmanagement Verbraucherverhalten}, pagetotal = {X, 336}, ppn_gvk = {02192662X}, publisher = {Houghton Mifflin}, timestamp = {2009-08-21T12:30:15.000+0200}, title = {Consumer behavior and marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02192662X&sourceid=fbw_bibsonomy}, year = 1967 }