%0 Book %1 GVK376060506 %A Balderjahn, Ingo %B Forum Marketing & Management %C Stuttgart %D 2004 %I Lucius & Lucius %K Betriebswirtschaft:_Sonstiges Marketing Marketingmanagement Marketingpolitik Nachhaltige_Entwicklung Umweltmanagement %N 5 %T Nachhaltiges Marketing-Management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+376060506&sourceid=fbw_bibsonomy %@ 3828201881

@book{GVK376060506, added-at = {2009-08-21T12:16:51.000+0200}, address = {Stuttgart}, author = {Balderjahn, {Ingo}}, biburl = {https://www.bibsonomy.org/bibtex/269ba883a9903bc559749937b6c99140d/fbw_hannover}, interhash = {319139fcd22f9fe431344ef57c7686d4}, intrahash = {69ba883a9903bc559749937b6c99140d}, isbn = {3828201881}, keywords = {Betriebswirtschaft:_Sonstiges Marketing Marketingmanagement Marketingpolitik Nachhaltige_Entwicklung Umweltmanagement}, number = 5, pagetotal = {XI, 243}, ppn_gvk = {376060506}, publisher = {Lucius & Lucius}, series = {Forum Marketing & Management}, subtitle = {Möglichkeiten einer umwelt- und sozialverträglichen Unternehmenspolitik}, timestamp = {2009-08-21T12:17:07.000+0200}, title = {Nachhaltiges Marketing-Management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+376060506&sourceid=fbw_bibsonomy}, year = 2004 }