%0 Book %1 GVK320229173 %C Wiesbaden %D 2000 %E Bruhn, Manfred %E Homburg, Christian %I Gabler %K Beziehungsmanagement Customer_Relationship_Management Deutschland Kundenbindung Lieferanten-Kunden-Beziehung Management Marketing Marketing-Mix Marketingpolitik Theorie %T Handbuch Kundenbindungsmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+320229173&sourceid=fbw_bibsonomy %7 3., überarb. und erw. Aufl %@ 3409322698

@book{GVK320229173, added-at = {2009-08-21T11:30:37.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/2f87a4de9fae054299a23a41214a83fce/fbw_hannover}, edition = {3., überarb. und erw. Aufl}, editor = {Bruhn, {Manfred} and Homburg, {Christian}}, interhash = {31dea8812d07f5f4cca57c69763b9841}, intrahash = {f87a4de9fae054299a23a41214a83fce}, isbn = {3409322698}, keywords = {Beziehungsmanagement Customer_Relationship_Management Deutschland Kundenbindung Lieferanten-Kunden-Beziehung Management Marketing Marketing-Mix Marketingpolitik Theorie}, pagetotal = {XVI, 824}, ppn_gvk = {320229173}, publisher = {Gabler}, subtitle = {Grundlagen, Konzepte, Erfahrungen}, timestamp = {2009-08-21T11:31:09.000+0200}, title = {Handbuch Kundenbindungsmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+320229173&sourceid=fbw_bibsonomy}, year = 2000 }