%0 Journal Article %1 picard2005nmp %A Picard, R.G. %D 2005 %I Lawrence Erlbaum Assoc Inc %J Media Product Portfolios: Issues in Management of Multiple Products and Services %K medgov media_economics %T The Nature of Media Product Portfolios

@article{picard2005nmp, added-at = {2008-04-01T14:32:39.000+0200}, author = {Picard, R.G.}, biburl = {https://www.bibsonomy.org/bibtex/206e8e1469a701b73a14ce89cf1fab4f1/acf}, interhash = {34b0d46d642e1e718325bbc264631e9b}, intrahash = {06e8e1469a701b73a14ce89cf1fab4f1}, journal = {Media Product Portfolios: Issues in Management of Multiple Products and Services}, keywords = {medgov media_economics}, publisher = {Lawrence Erlbaum Assoc Inc}, timestamp = {2008-04-01T14:33:16.000+0200}, title = {{The Nature of Media Product Portfolios}}, year = 2005 }