%0 Book %1 GVK197696139 %B Routledge advances in management and business studies %C London u.a. %D 1996 %E Brown, Stephen %I Routledge %K Forecasting Forecasts Marketing Twenty-first_century %N 2 %T Marketing apocalypse %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+197696139&sourceid=fbw_bibsonomy %@ 0415148227

@book{GVK197696139, added-at = {2009-08-21T10:31:17.000+0200}, address = {London [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2decf56ad549acf5815e4c58a09edea88/fbw_hannover}, editor = {Brown, {Stephen}}, interhash = {36d98dabc262e2f22878bfb43d3f2577}, intrahash = {decf56ad549acf5815e4c58a09edea88}, isbn = {0415148227}, keywords = {Forecasting Forecasts Marketing Twenty-first_century}, number = 2, pagetotal = {XVII, 291}, ppn_gvk = {197696139}, publisher = {Routledge}, series = {Routledge advances in management and business studies}, subtitle = {eschatology, escapology and the illusion of the end}, timestamp = {2009-08-21T10:32:24.000+0200}, title = {Marketing apocalypse}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+197696139&sourceid=fbw_bibsonomy}, year = 1996 }