%0 Book %1 GVK356123626 %A Malhotra, Naresh K. %C Upper Saddle River,NJ %D 2004 %I Pearson, Prentice Hall %K Marketing Marketing_research Marktforschung Methoden_und_Techniken_der_Betriebswirtschaft Methodology %T Marketing research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+356123626&sourceid=fbw_bibsonomy %7 4. ed., internat. ed %@ 0131217291

@book{GVK356123626, added-at = {2009-08-21T12:12:59.000+0200}, address = {Upper Saddle River,NJ}, author = {Malhotra, {Naresh K.}}, biburl = {https://www.bibsonomy.org/bibtex/2b0de874dd72e5b6419ee62bb638b0a14/fbw_hannover}, edition = {4. ed., internat. ed}, interhash = {3bfa0e80a507ff40e3d8d15ccbfc6822}, intrahash = {b0de874dd72e5b6419ee62bb638b0a14}, isbn = {0131217291}, keywords = {Marketing Marketing_research Marktforschung Methoden_und_Techniken_der_Betriebswirtschaft Methodology}, pagetotal = {Getr. Zählung}, ppn_gvk = {356123626}, publisher = {Pearson, Prentice Hall}, subtitle = {an applied orientation}, timestamp = {2009-08-21T12:13:33.000+0200}, title = {Marketing research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+356123626&sourceid=fbw_bibsonomy}, year = 2004 }