%0 Book %1 GVK265926475 %A Sevin, Charles H. %B Perspectives in marketing series %C St. Louis u.a. %D 1965 %I McGraw-Hill %K Marketing Produktivitätsanalyse %T Marketing productivity analysis %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+265926475&sourceid=fbw_bibsonomy

@book{GVK265926475, added-at = {2009-08-21T12:35:36.000+0200}, address = {St. Louis [u.a.]}, author = {Sevin, {Charles H.}}, biburl = {https://www.bibsonomy.org/bibtex/2238c23982dcc563a25709d1b152e2209/fbw_hannover}, interhash = {3c4c77d55fdb7fff0c05a37dee1c35c4}, intrahash = {238c23982dcc563a25709d1b152e2209}, keywords = {Marketing Produktivitätsanalyse}, pagetotal = {XIII, 137}, ppn_gvk = {265926475}, publisher = {McGraw-Hill}, series = {Perspectives in marketing series}, timestamp = {2009-08-21T12:35:41.000+0200}, title = {Marketing productivity analysis}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+265926475&sourceid=fbw_bibsonomy}, year = 1965 }