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%0 Book
%1 GVK122529863
%A Bearden, William O.
%A Netemeyer, Richard G.
%A Mobley, Mary F.
%C Newbury Park u.a.
%D 1994
%I Sage
%K Consumer_behavior Forschungsmethode Market_research Marketing Marketing_research Marketingforschung Research Verbraucherforschung
%T Handbook of marketing scales
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+122529863&sourceid=fbw_bibsonomy
%@ 0803951558
@book{GVK122529863,
added-at = {2009-08-21T09:59:23.000+0200},
address = {Newbury Park [u.a.]},
author = {Bearden, {William O.} and Netemeyer, {Richard G.} and Mobley, {Mary F.}},
biburl = {https://www.bibsonomy.org/bibtex/207c8c359b373278319836cc6185a3872/fbw_hannover},
interhash = {3ce2523cd86cc45b47a3dc5981b0b9b8},
intrahash = {07c8c359b373278319836cc6185a3872},
isbn = {0803951558},
keywords = {Consumer_behavior Forschungsmethode Market_research Marketing Marketing_research Marketingforschung Research Verbraucherforschung},
pagetotal = {XII, 352},
ppn_gvk = {122529863},
publisher = {Sage},
subtitle = {multi-item measures for marketing and consumer behavior research},
timestamp = {2009-08-21T10:00:37.000+0200},
title = {Handbook of marketing scales},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+122529863&sourceid=fbw_bibsonomy},
year = 1994
}