%0 Book %1 GVK507875583 %A Homburg, Christian %A Krohmer, Harley %C Wiesbaden %D 2005 %I Gabler %K Betriebliche_Information_und_Kommunikation Marketing Marketingmanagement %T Marketingmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+507875583&sourceid=fbw_bibsonomy %7 Studienausg., 1. Aufl., Nachdr. %@ 3409125159

@book{GVK507875583, added-at = {2009-08-21T12:21:08.000+0200}, address = {Wiesbaden}, author = {Homburg, {Christian} and Krohmer, {Harley}}, biburl = {https://www.bibsonomy.org/bibtex/23eff94b0f57de40d9b4a625914015484/fbw_hannover}, edition = {Studienausg., 1. Aufl., Nachdr.}, interhash = {3e70a9c6cf8c71b9b78ff7e94b8bfaf4}, intrahash = {3eff94b0f57de40d9b4a625914015484}, isbn = {3409125159}, keywords = {Betriebliche_Information_und_Kommunikation Marketing Marketingmanagement}, pagetotal = {XX, 1128}, ppn_gvk = {507875583}, publisher = {Gabler}, subtitle = {Strategie - Instrumente - Umsetzung - Unternehmensführung}, timestamp = {2009-08-21T12:21:26.000+0200}, title = {Marketingmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+507875583&sourceid=fbw_bibsonomy}, year = 2005 }