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%0 Conference Proceedings
%1 GVK371690056
%C Chicago, Ill.
%D 2000
%E Workman, John P-
%E Perreault, William D.
%I American Marketing Assoc.
%K Internationale_Markteintrittsstrategie Marketing Marketingpolitik Marketingtheorie Marktforschung Theorie USA Welt
%T "Marketing theory and applications"
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+371690056&sourceid=fbw_bibsonomy
%@ 0877572828
@proceedings{GVK371690056,
added-at = {2009-08-21T15:30:23.000+0200},
address = {Chicago, Ill.},
biburl = {https://www.bibsonomy.org/bibtex/25b33c225f3bc85afa57dd8394b88c6d8/fbw_hannover},
editor = {Workman, {John P-} and Perreault, {William D.}},
interhash = {3f3938a7aec44d722d35b84e5e6a5aea},
intrahash = {5b33c225f3bc85afa57dd8394b88c6d8},
isbn = {0877572828},
keywords = {Internationale_Markteintrittsstrategie Marketing Marketingpolitik Marketingtheorie Marktforschung Theorie USA Welt},
pagetotal = {XXI, 368},
ppn_gvk = {371690056},
publisher = {American Marketing Assoc.},
subtitle = {"Marketing theory and applications" : ... AMA Winter Educators' Conference. - Chicago, Ill. : American Marketing Assoc., 1990- 2000=Vol. 11},
timestamp = {2009-08-21T15:30:23.000+0200},
title = {"Marketing theory and applications"},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+371690056&sourceid=fbw_bibsonomy},
year = 2000
}