%0 Book %1 GVK553828681 %A Oetting, Martin %A Jacob, Frank %B ESCP-EAP working paper %C Berlin %D 2007 %I ESCP-EAP, Europ. School of Management %K Experimentelle_Wirtschaftsforschung Informationsverhalten Interpersonale_Kommunikation Kommunikation Konsumentenverhalten Konsumgütermarketing Kunde Marketing Meinungsführer Test Viral_Marketing Virales_Marketing %N 28 %T Empowered involvement and word of mouth %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+553828681&sourceid=fbw_bibsonomy

@book{GVK553828681, added-at = {2009-08-21T12:23:46.000+0200}, address = {Berlin}, author = {Oetting, {Martin} and Jacob, {Frank}}, biburl = {https://www.bibsonomy.org/bibtex/218e96a6ba716a06239eb36dc395eda25/fbw_hannover}, interhash = {4142e4c9c63b0f960e5cc3762206fcce}, intrahash = {18e96a6ba716a06239eb36dc395eda25}, keywords = {Experimentelle_Wirtschaftsforschung Informationsverhalten Interpersonale_Kommunikation Kommunikation Konsumentenverhalten Konsumgütermarketing Kunde Marketing Meinungsführer Test Viral_Marketing Virales_Marketing}, number = 28, pagetotal = {23 Bl.}, ppn_gvk = {553828681}, publisher = {ESCP-EAP, Europ. School of Management}, series = {ESCP-EAP working paper}, subtitle = {an agenda for academic inquiry}, timestamp = {2009-08-21T12:24:11.000+0200}, title = {Empowered involvement and word of mouth}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+553828681&sourceid=fbw_bibsonomy}, year = 2007 }