%0 Conference Paper %1 conf/icis/SonY017 %A Son, Yoonseock %A Yim, Dobin %A Oh, Wonseok %B ICIS %D 2017 %E Kim, Yong Jin %E Agarwal, Ritu %E Lee, Jae Kyu %I Association for Information Systems %K dblp %T Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme. %U http://dblp.uni-trier.de/db/conf/icis/icis2017.html#SonY017

@inproceedings{conf/icis/SonY017, added-at = {2017-12-19T00:00:00.000+0100}, author = {Son, Yoonseock and Yim, Dobin and Oh, Wonseok}, biburl = {https://www.bibsonomy.org/bibtex/2dfb0d6a33ac63f42572004e7284d1b87/dblp}, booktitle = {ICIS}, crossref = {conf/icis/2017}, editor = {Kim, Yong Jin and Agarwal, Ritu and Lee, Jae Kyu}, ee = {http://aisel.aisnet.org/icis2017/DataScience/Presentations/6}, interhash = {41890b13a75e23be156e240dc58f9ec2}, intrahash = {dfb0d6a33ac63f42572004e7284d1b87}, keywords = {dblp}, publisher = {Association for Information Systems}, timestamp = {2017-12-20T11:38:18.000+0100}, title = {Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme.}, url = {http://dblp.uni-trier.de/db/conf/icis/icis2017.html#SonY017}, year = 2017 }