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%0 Book
%1 GVK368490807
%A Reid, David A.
%A Plank, Richard E.
%C Binghamton, NY u.a.
%D 2004
%I Best Business Books
%K Marketing_research Marketingforschung Marktforschung
%T Fundamentals of business marketing research
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+368490807&sourceid=fbw_bibsonomy
%@ 0789023121
@book{GVK368490807,
added-at = {2009-08-21T12:15:08.000+0200},
address = {Binghamton, NY [u.a.]},
author = {Reid, {David A.} and Plank, {Richard E.}},
biburl = {https://www.bibsonomy.org/bibtex/27a8455c2843c9a78017b805183109422/fbw_hannover},
interhash = {47e8724c872de39bd82377e9b5bef81b},
intrahash = {7a8455c2843c9a78017b805183109422},
isbn = {0789023121},
keywords = {Marketing_research Marketingforschung Marktforschung},
pagetotal = {XXIII, 283},
ppn_gvk = {368490807},
publisher = {Best Business Books},
timestamp = {2009-08-21T12:15:51.000+0200},
title = {Fundamentals of business marketing research},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+368490807&sourceid=fbw_bibsonomy},
year = 2004
}
