Abstract
Using a frame analysis technique, this study compares the way in which
Chinese media, represented by the People's Daily Online and the China
Daily, and US media, represented by the New York Times and the Washington
Post, covered the NATO air strikes in 1999. The content analysis
of 200 news stories reveals that Chinese newspapers and US newspapers
adopted two different media frames in recounting the large-scale
military action. While the Chinese newspapers framed the air strikes
as an intervention of Yugoslavia's sovereignty and territory, the
US newspaper framed the air strikes as a humanistic aid to Albanians
to stop the ethnic cleansing initiated by Serbians. The general corresponding
reflections of government attitudes toward the air strikes in the
newspapers indicate a considerable influence of national interest
on media frames in newspapers. The author concludes that in international
news reportage, national interest often outweighs other factors to
play an active role in framing media texts.
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