Article,
Strategies for Motivating Higher Education Faculty to Use Technology Keywords - teaching, perspective, teacher
Innovations in Education and Teaching International, 37 (2): 145-153 (2000)
Abstract
This paper describes a framework that higher education administrators can use to increase the
utilization of technology on their campuses. The framework is designed to increase technology usage
in higher education by increasing the motivation of individual faculty members to use technology.
The paper begins by describing how college administrators have come to view technology as a
necessary tool for addressing many of the problems in higher education. The authors then describe a
number of categories of technological innovations that can be used in higher education, including
both ‘product’ technologies, such as computer-assisted instruction and ‘idea’ technologies, such as
constructivism. The authors conclude by discussing strategies that can be used to increase faculty
motivation to use technology. These strategies are based on Keller’s (1983) ARCS Model and are
divided into attention gaining strategies, relevance strategies, con dence building strategies, and
satisfaction strategies.
