%0 Thesis %1 drewes1996marketinginformationssysteme %A Drewes, Guido %D 1996 %K %T Marketing-Informationssysteme in Banken: der Einsatz der Informationstechnologie im operativen Marketing für die breite Privatkundschaft

@phdthesis{drewes1996marketinginformationssysteme, added-at = {2023-12-12T22:36:31.000+0100}, author = {Drewes, Guido}, biburl = {https://www.bibsonomy.org/bibtex/20b40fabca5bd03d4335cdbe20ba7536f/admin}, dnbtitleid = {947070370}, interhash = {4c1730a093448a295a7cfc83cd8ba96d}, intrahash = {0b40fabca5bd03d4335cdbe20ba7536f}, keywords = {}, school = {Uni Köln}, timestamp = {2023-12-12T22:36:31.000+0100}, title = {Marketing-Informationssysteme in Banken: der Einsatz der Informationstechnologie im operativen Marketing für die breite Privatkundschaft}, year = 1996 }