%0 Book %1 samuel_freud_2010 %A Samuel, Lawrence R. %D 2010 %I University of Pennsylvania Press %K advertising bernays dichter externalist freud herzog lazarsfeld marketing psychoanalysis psychology united-states %T Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America %X Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

@book{samuel_freud_2010, abstract = {Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Samuel, Lawrence R.}, biburl = {https://www.bibsonomy.org/bibtex/23134ad9a44869238dd3de2e613398d19/jpooley}, interhash = {4d78d309864864e518a65be035f2e8e0}, intrahash = {3134ad9a44869238dd3de2e613398d19}, keywords = {advertising bernays dichter externalist freud herzog lazarsfeld marketing psychoanalysis psychology united-states}, publisher = {{University of Pennsylvania Press}}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Freud on {{Madison Avenue}}: {{Motivation Research}} and {{Subliminal Advertising}} in {{America}}}, year = 2010 }