%0 Book %1 GVK191043230 %A Kramer, Markus S. %B Marktorientiertes F-&-E-Management %C Berlin u.a. %D 1996 %I Springer %K Beschaffungsmarketing Betriebswirtschaftslehre Kundenorientierung Marketing Produktpolitik Vertikale_Kooperation Zulieferindustrie %T Produkterfolg durch Customer Focus %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+191043230&sourceid=fbw_bibsonomy %@ 3540594116

@book{GVK191043230, added-at = {2009-08-21T10:31:17.000+0200}, address = {Berlin [u.a.]}, author = {Kramer, {Markus S.}}, biburl = {https://www.bibsonomy.org/bibtex/2fbb98426cd985d08dc554fa219e819b7/fbw_hannover}, interhash = {501248e6b3939db57951999eab53e680}, intrahash = {fbb98426cd985d08dc554fa219e819b7}, isbn = {3540594116}, keywords = {Beschaffungsmarketing Betriebswirtschaftslehre Kundenorientierung Marketing Produktpolitik Vertikale_Kooperation Zulieferindustrie}, pagetotal = {IX, 281}, ppn_gvk = {191043230}, publisher = {Springer}, series = {Marktorientiertes F-&-E-Management}, timestamp = {2009-08-21T10:31:49.000+0200}, title = {Produkterfolg durch Customer Focus}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+191043230&sourceid=fbw_bibsonomy}, year = 1996 }