Abstract
Classical frequent itemset mining identifies frequent itemsets in transaction
databases using only frequency of item occurrences, without considering utility of items. In
many real world situations, utility of itemsets are based upon user’s perspective such as
cost, profit or revenue and are of significant importance. Utility mining considers using
utility factors in data mining tasks. Utility-based descriptive data mining aims at
discovering itemsets with high total utility is termed High Utility Itemset mining. High
Utility itemsets may contain frequent as well as rare itemsets. Classical utility mining only
considers items and their utilities as discrete values. In real world applications, such utilities
can be described by fuzzy sets. Thus itemset utility mining with fuzzy modeling allows item
utility values to be fuzzy and dynamic over time. In this paper, an algorithm, FHURI (Fuzzy
High Utility Rare Itemset Mining) is presented to efficiently and effectively mine very-high
(and high) utility rare itemsets from databases, by fuzzification of utility values. FHURI can
effectively extract fuzzy high utility rare itemsets by integrating fuzzy logic with high utility
rare itemset mining. FHURI algorithm may have practical meaning to real-world
marketing strategies. The results are shown using synthetic datasets.
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