%0 Book %1 GVK323765440 %A Müller, Stefan %A Gelbrich, Katja %B Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften %C München %D 2004 %I Vahlen %K Betriebswirtschaftslehre Deutschland Interkulturelles_Management Internationales_Marketing Marketing Marketingpolitik Theorie %T Interkulturelles Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+323765440&sourceid=fbw_bibsonomy %@ 3800620480

@book{GVK323765440, added-at = {2009-08-21T11:32:45.000+0200}, address = {München}, author = {Müller, {Stefan} and Gelbrich, {Katja}}, biburl = {https://www.bibsonomy.org/bibtex/23a8a7f403f408e2c4559d2dcbc424fe4/fbw_hannover}, interhash = {51416a57c47ffb06b1f7c5b6d3a00486}, intrahash = {3a8a7f403f408e2c4559d2dcbc424fe4}, isbn = {3800620480}, keywords = {Betriebswirtschaftslehre Deutschland Interkulturelles_Management Internationales_Marketing Marketing Marketingpolitik Theorie}, pagetotal = {XXIX, 995}, ppn_gvk = {323765440}, publisher = {Vahlen}, series = {Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften}, timestamp = {2009-08-21T11:32:54.000+0200}, title = {Interkulturelles Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+323765440&sourceid=fbw_bibsonomy}, year = 2004 }