%0 Book %1 GVK153332891 %A Backhaus, Klaus %A Aufderheide, Detlef %A Späth, Georg-Michael %C Stuttgart %D 1994 %I Schäffer-Poeschel %K Marketing Marketingtheorie Systemgeschäft %T Marketing für Systemtechnologien %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+153332891&sourceid=fbw_bibsonomy %@ 3791008595

@book{GVK153332891, added-at = {2009-08-21T10:05:12.000+0200}, address = {Stuttgart}, author = {Backhaus, {Klaus} and Aufderheide, {Detlef} and Späth, {Georg-Michael}}, biburl = {https://www.bibsonomy.org/bibtex/2ada480cc854b3141dbf465fe80790a8c/fbw_hannover}, interhash = {547afdac6eca57156a0ced100f71272b}, intrahash = {ada480cc854b3141dbf465fe80790a8c}, isbn = {3791008595}, keywords = {Marketing Marketingtheorie Systemgeschäft}, pagetotal = {XV, 164}, ppn_gvk = {153332891}, publisher = {Schäffer-Poeschel}, subtitle = {Entwicklung eines theoretisch-ökonomisch begründeten Geschäftstypenansatzes}, timestamp = {2009-08-21T10:11:09.000+0200}, title = {Marketing für Systemtechnologien}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+153332891&sourceid=fbw_bibsonomy}, year = 1994 }