Abstract
This essay uses autoethnography to investigate the intersection of the dual identities of feminist scholar and media consumer as one mode of investigating television's role in women's identity construction. I draw on my experiences with the popular television programs My So-Called Life, Felicity, and Sex and the City as examples of becoming intertwined with the main characters' relational and purchasing choices on screen. I examine how women of the third wave, raised on television, have come to define our identities by the presence of a man, due in part to the limited, heteronormative media choices available to young women today. The essay closes with a discussion of how the author's own coming of age as a feminist media scholar parallels the '' coming of age'' of the discipline of feminist media studies.
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