%0 Book %1 GVK021858543 %A Schwerin, Horace S. %A Newell, Henry H. %B A Ronald Press publication %C New York, NY u.a. %D 1981 %I Wiley %K Marketing Persuasion_(Psychology) %T Persuasion in marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021858543&sourceid=fbw_bibsonomy %@ 0471045543

@book{GVK021858543, added-at = {2009-08-21T09:46:50.000+0200}, address = {New York, NY [u.a.]}, author = {Schwerin, {Horace S.} and Newell, {Henry H.}}, biburl = {https://www.bibsonomy.org/bibtex/2edd29b9788f6d4b4425de012d6f2569a/fbw_hannover}, interhash = {592b51e819e3b3bea0351d4fd2d1639e}, intrahash = {edd29b9788f6d4b4425de012d6f2569a}, isbn = {0471045543}, keywords = {Marketing Persuasion_(Psychology)}, pagetotal = {XIII, 259}, ppn_gvk = {021858543}, publisher = {Wiley}, series = {A Ronald Press publication}, subtitle = {the dynamics of marketing's great untapped resource}, timestamp = {2009-08-21T09:47:49.000+0200}, title = {Persuasion in marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021858543&sourceid=fbw_bibsonomy}, year = 1981 }