%0 Book %1 GVK020007108 %A Schröder, Harry %B WRS-Reihe für den Chef %C Planegg %D 1987 %I WRS, Verl. Wirtschaft, Recht und Steuern %K Marketing Strategisches_Management %T Marketing systematisch planen %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+020007108&sourceid=fbw_bibsonomy %@ 3809203602

@book{GVK020007108, added-at = {2009-08-21T09:46:50.000+0200}, address = {Planegg}, author = {Schröder, {Harry}}, biburl = {https://www.bibsonomy.org/bibtex/2fcb7bc2e58dec499300b2658784ef9a6/fbw_hannover}, interhash = {5a3e45ff30bf5ee929fd9e8ba310d994}, intrahash = {fcb7bc2e58dec499300b2658784ef9a6}, isbn = {3809203602}, keywords = {Marketing Strategisches_Management}, pagetotal = {189}, ppn_gvk = {020007108}, publisher = {WRS, Verl. Wirtschaft, Recht und Steuern}, series = {WRS-Reihe für den Chef}, subtitle = {Ihr Weg zum Markterfolg}, timestamp = {2009-08-21T09:47:30.000+0200}, title = {Marketing systematisch planen}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+020007108&sourceid=fbw_bibsonomy}, year = 1987 }