%0 Book %1 GVK02200789X %A Wierenga, Berend %C Rotterdam %D 1974 %I Univ. Pr. %K Markenwahl Marketing %T An investigation of brand choice processes %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02200789X&sourceid=fbw_bibsonomy %@ 9023711122

@book{GVK02200789X, added-at = {2009-08-21T12:30:14.000+0200}, address = {Rotterdam}, author = {Wierenga, {Berend}}, biburl = {https://www.bibsonomy.org/bibtex/237d23b4f04fc4c0b34b38da8421b0406/fbw_hannover}, interhash = {5b422523e82ce1ae29ef2328fe2a3d4e}, intrahash = {37d23b4f04fc4c0b34b38da8421b0406}, isbn = {9023711122}, keywords = {Markenwahl Marketing}, pagetotal = {XIII, 256}, ppn_gvk = {02200789X}, publisher = {Univ. Pr.}, timestamp = {2009-08-21T12:30:19.000+0200}, title = {An investigation of brand choice processes}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02200789X&sourceid=fbw_bibsonomy}, year = 1974 }