%0 Book %1 GVK51153728X %A Chapman, Merrill R. %C Berkeley, Calif. %D 2006 %I Apress %K Case_studies Computerindustrie Fehler High_technology_industries Hochtechnologiesektor Marketing Marketingmanagement Marketingpolitik Misserfolg Produzierendes_Gewerbe Softwareindustrie Spitzentechnologie USA Welt %T In search of stupidity %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+51153728X&sourceid=fbw_bibsonomy %7 2. ed. %@ 1590597214

@book{GVK51153728X, added-at = {2009-08-21T12:21:08.000+0200}, address = {Berkeley, Calif.}, author = {Chapman, {Merrill R.}}, biburl = {https://www.bibsonomy.org/bibtex/2d073dde66b1d770fa7038cd91391a1bb/fbw_hannover}, edition = {2. ed.}, interhash = {5c1762a3ecb6bfed4e684af9b1738f0a}, intrahash = {d073dde66b1d770fa7038cd91391a1bb}, isbn = {1590597214}, keywords = {Case_studies Computerindustrie Fehler High_technology_industries Hochtechnologiesektor Marketing Marketingmanagement Marketingpolitik Misserfolg Produzierendes_Gewerbe Softwareindustrie Spitzentechnologie USA Welt}, pagetotal = {XII, 252}, ppn_gvk = {51153728X}, publisher = {Apress}, subtitle = {over 20 years of high-tech marketing disasters}, timestamp = {2009-08-21T12:21:40.000+0200}, title = {In search of stupidity}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+51153728X&sourceid=fbw_bibsonomy}, year = 2006 }