%0 Book %1 GVK188990720 %A Kotler, Philip %A Andreasen, Alan R. %C Upper Saddle River, NJ %D 1996 %I Prentice Hall %K Marketing Nonprofit-Organisation Nonprofit_making_organisations Nonprofit_organizations Strategisches_Management %T Strategic marketing for nonprofit organizations %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+188990720&sourceid=fbw_bibsonomy %7 5. ed %@ 0132325470

@book{GVK188990720, added-at = {2009-08-21T10:31:17.000+0200}, address = {Upper Saddle River, NJ}, author = {Kotler, {Philip} and Andreasen, {Alan R.}}, biburl = {https://www.bibsonomy.org/bibtex/28bbdabd97c1e52a292666ed49905535e/fbw_hannover}, edition = {5. ed}, interhash = {5c3a6780639de049bd3d5556108ca76d}, intrahash = {8bbdabd97c1e52a292666ed49905535e}, isbn = {0132325470}, keywords = {Marketing Nonprofit-Organisation Nonprofit_making_organisations Nonprofit_organizations Strategisches_Management}, pagetotal = {VII, 632}, ppn_gvk = {188990720}, publisher = {Prentice Hall}, timestamp = {2009-08-21T10:31:38.000+0200}, title = {Strategic marketing for nonprofit organizations}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+188990720&sourceid=fbw_bibsonomy}, year = 1996 }