Article,
Entry to the E-Commerce Markets of China and Taiwan: An Application of Content Analysis.
International Journal of Management, 24 (1): p82 - 91 (20070301)
Abstract
This article examines the e-commerce environment in Taiwan with respect to the People's Republic of China (PRC), then analyses market-specific entry barriers, and categorizes entry strategies of different companies in the cross-strait area. After observing sixteen early entrants, we report three major findings: 1) Maturity of the Taiwan e-commerce market is superior to that of mainland China, especially its progress in business environment and government policies, 2) Perceived market entry barriers affect entry strategy adoption, and 3) Most firms adopt B2B models and form alliances to reduce investment risks and capture growing markets in the cross-strait area. ABSTRACT FROM AUTHOR Copyright of International Journal of Management is the property of International Journal of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for
