%0 Book %1 GVK556740424 %A Tecklenburg, Tim %B Gabler Edition Wissenschaft %C Wiesbaden %D 2008 %I Betriebswirtschaftlicher Verl. Gabler %K Business-to-Business-Marketing Kundenmanagement Kundentreue Kundenwert Lieferanten-Kunden-Beziehung Marketing Unternehmen %T Churn-Management im B2B-Kontext %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+556740424&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 3834908665

@book{GVK556740424, added-at = {2009-08-21T12:23:46.000+0200}, address = {Wiesbaden}, author = {Tecklenburg, {Tim}}, biburl = {https://www.bibsonomy.org/bibtex/27b5915cbc077c7dfac4498e781ca6666/fbw_hannover}, edition = {1. Aufl.}, interhash = {61693dde42eb755e3a6306be797e5ae0}, intrahash = {7b5915cbc077c7dfac4498e781ca6666}, isbn = {3834908665}, keywords = {Business-to-Business-Marketing Kundenmanagement Kundentreue Kundenwert Lieferanten-Kunden-Beziehung Marketing Unternehmen}, pagetotal = {XXVI, 342}, ppn_gvk = {556740424}, publisher = {Betriebswirtschaftlicher Verl. Gabler}, series = {Gabler Edition Wissenschaft}, subtitle = {eine empirische Analyse unter Berücksichtung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten}, timestamp = {2009-08-21T12:24:15.000+0200}, title = {Churn-Management im B2B-Kontext}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+556740424&sourceid=fbw_bibsonomy}, year = 2008 }