%0 Journal Article %1 holm2006imc %A Holm, O. %D 2006 %J International Journal %K IMS MBA marketing marketing_communication strategy %N 1 %P 23--33 %T Integrated marketing communication: from tactics to strategy %V 11

@article{holm2006imc, added-at = {2008-03-29T09:41:56.000+0100}, author = {Holm, O.}, biburl = {https://www.bibsonomy.org/bibtex/2a672e8eac57f7f65ff6fa9b268d59882/acf}, interhash = {61c8e7513f92eeb07442a67f67895023}, intrahash = {a672e8eac57f7f65ff6fa9b268d59882}, journal = {International Journal}, keywords = {IMS MBA marketing marketing_communication strategy}, number = 1, pages = {23--33}, timestamp = {2008-03-29T09:41:56.000+0100}, title = {{Integrated marketing communication: from tactics to strategy}}, volume = 11, year = 2006 }