%0 Book %1 GVK47621999X %A Adkins, Sue %C Oxford %D 2005 %I Butterworth-Heinemann %K Management Marketing %T Cause related marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+47621999X&sourceid=fbw_bibsonomy %7 2nd ed %@ 075066214X

@book{GVK47621999X, added-at = {2009-08-21T12:18:06.000+0200}, address = {Oxford}, author = {Adkins, {Sue}}, biburl = {https://www.bibsonomy.org/bibtex/2cc4022aa10eef84c51bc6e4dbfe2789b/fbw_hannover}, edition = {2nd ed}, interhash = {63a433f4f1e5148730751641b89f5837}, intrahash = {cc4022aa10eef84c51bc6e4dbfe2789b}, isbn = {075066214X}, keywords = {Management Marketing}, pagetotal = {307}, ppn_gvk = {47621999X}, publisher = {Butterworth-Heinemann}, subtitle = {who cares wins}, timestamp = {2009-08-21T12:18:46.000+0200}, title = {Cause related marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+47621999X&sourceid=fbw_bibsonomy}, year = 2005 }