%0 Journal Article %1 anderson_molefi_2012 %A Anderson, Reynaldo %D 2012 %J International Journal of Intercultural Relations %K africa afrocentrism asante critical externalist intellectual intercultural-communication internationalization race %N 6 %P 760--769 %R 10.1016/j.ijintrel.2012.08.005 %T Molefi Kete Asante: The Afrocentric Idea and the Cultural Turn in Intercultural Communication Studies %V 36 %X Molefi Kete Asante is one of the most important scholars in the field of communication studies in the late twentieth century. His general interests range from intercultural communication, rhetoric, media and public communication to Africana studies. He has taught at several universities, led several organizations and is recognized as a leader within the communication discipline and in the broader national and global society; especially within Africa and the African diaspora. Asante is credited with the development and eventual emergence of what is referred to as the Afrocentric Idea, a theoretical perspective focusing on the agency of African peoples. Asante's groundbreaking work in the 1970s and 1980s would foreshadow and frame many of the debates of not only communication studies, but in the fields of education, sociology, literary, and cultural studies, as well as history from the 1990s and early twenty first century. The current article focuses on Asante's important contributions to intercultural communication in the areas of rhetoric, media and public communication, Africana Studies, and intercultural/interracial communication. Asante's emergence corresponded with the American multiracial struggle against domestic racism and segregation; and the international fight against imperialism and advanced stages of colonialism. Many of Asante's ideas reflect the spirit of the 1955 Bandung conference that helped launch intellectual and political opposition to oppression by people of color. ⺠The psychological, social, and physical processes of human communication. ⺠A communication exchange between multiple cultures. ⺠The influence of media technology, politics, and consumer behavior. ⺠An analysis of the social, linguistic, and conditions of discourse. ⺠The transgenerational and transcontinental study of Africans. ⺠A theory of social change.

@article{anderson_molefi_2012, abstract = {Molefi Kete Asante is one of the most important scholars in the field of communication studies in the late twentieth century. His general interests range from intercultural communication, rhetoric, media and public communication to Africana studies. He has taught at several universities, led several organizations and is recognized as a leader within the communication discipline and in the broader national and global society; especially within Africa and the African diaspora. Asante is credited with the development and eventual emergence of what is referred to as the Afrocentric Idea, a theoretical perspective focusing on the agency of African peoples. Asante's groundbreaking work in the 1970s and 1980s would foreshadow and frame many of the debates of not only communication studies, but in the fields of education, sociology, literary, and cultural studies, as well as history from the 1990s and early twenty first century. The current article focuses on Asante's important contributions to intercultural communication in the areas of rhetoric, media and public communication, Africana Studies, and intercultural/interracial communication. Asante's emergence corresponded with the American multiracial struggle against domestic racism and segregation; and the international fight against imperialism and advanced stages of colonialism. Many of Asante's ideas reflect the spirit of the 1955 Bandung conference that helped launch intellectual and political opposition to oppression by people of color. {\^a}\textordmasculine{} The psychological, social, and physical processes of human communication. {\^a}\textordmasculine{} A communication exchange between multiple cultures. {\^a}\textordmasculine{} The influence of media technology, politics, and consumer behavior. {\^a}\textordmasculine{} An analysis of the social, linguistic, and conditions of discourse. {\^a}\textordmasculine{} The transgenerational and transcontinental study of Africans. {\^a}\textordmasculine{} A theory of social change.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Anderson, Reynaldo}, biburl = {https://www.bibsonomy.org/bibtex/239b5c0c4e6cb5500a819d35ba7cc4387/jpooley}, doi = {10.1016/j.ijintrel.2012.08.005}, interhash = {6476070e87ebf1367c4e59b92c93a6d3}, intrahash = {39b5c0c4e6cb5500a819d35ba7cc4387}, issn = {01471767}, journal = {International Journal of Intercultural Relations}, keywords = {africa afrocentrism asante critical externalist intellectual intercultural-communication internationalization race}, month = nov, number = 6, pages = {760--769}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Molefi {{Kete Asante}}: {{The Afrocentric Idea}} and the {{Cultural Turn}} in {{Intercultural Communication Studies}}}, volume = 36, year = 2012 }