%0 Book %1 GVK350511225 %A Kotler, Philip %A Jain, Dipak C. %A Maesincee, Suvit %C Frankfurt/Main u.a. %D 2002 %I Campus-Verl. %K Marketing Marketingstrategie Neue_Medien Unternehmen Wandel %T Marketing der Zukunft %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+350511225&sourceid=fbw_bibsonomy %@ 3593370778

@book{GVK350511225, added-at = {2009-08-21T12:12:59.000+0200}, address = {Frankfurt/Main [u.a.]}, author = {Kotler, {Philip} and Jain, {Dipak C.} and Maesincee, {Suvit}}, biburl = {https://www.bibsonomy.org/bibtex/209e6e45203fab05907a1bee8a00e48a6/fbw_hannover}, interhash = {64ebe6e295689f58194ab43c5670a1e4}, intrahash = {09e6e45203fab05907a1bee8a00e48a6}, isbn = {3593370778}, keywords = {Marketing Marketingstrategie Neue_Medien Unternehmen Wandel}, pagetotal = {248}, ppn_gvk = {350511225}, publisher = {Campus-Verl.}, subtitle = {mit "sense and response" zu mehr Wachstum und Gewinn}, timestamp = {2009-08-21T12:13:00.000+0200}, title = {Marketing der Zukunft}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+350511225&sourceid=fbw_bibsonomy}, year = 2002 }