%0 Book %1 GVK021924651 %A Zaltman, Gerald %A Lemasters, Karen %A Heffring, Michael %B Theories in marketing series %C New York, NY u.a. %D 1982 %I Wiley %K Marketing Marketingtheorie %T Theory construction in marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021924651&sourceid=fbw_bibsonomy %@ 0471981273

@book{GVK021924651, added-at = {2009-08-21T09:46:50.000+0200}, address = {New York, NY [u.a.]}, author = {Zaltman, {Gerald} and Lemasters, {Karen} and Heffring, {Michael}}, biburl = {https://www.bibsonomy.org/bibtex/274f6d4f845757697343babca34f28042/fbw_hannover}, interhash = {675f2681cef3294c1b7c314d5d0c1fa8}, intrahash = {74f6d4f845757697343babca34f28042}, isbn = {0471981273}, keywords = {Marketing Marketingtheorie}, pagetotal = {XXII, 209}, ppn_gvk = {021924651}, publisher = {Wiley}, series = {Theories in marketing series}, timestamp = {2009-08-21T09:47:54.000+0200}, title = {Theory construction in marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021924651&sourceid=fbw_bibsonomy}, year = 1982 }