%0 Journal Article %1 Park+Lee+Han:07a %A Park, Do-Hyung %A Lee, Jumin %A Han, Ingoo %C Armonk, NY, USA %D 2007 %I M. E. Sharpe, Inc. %J International Journal of Electronic Commerce %K analysis mining opinion sentiment %N 4 %P 125--148 %T The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement %V 11

@article{Park+Lee+Han:07a, added-at = {2009-03-18T13:40:43.000+0100}, address = {Armonk, NY, USA}, author = {Park, Do-Hyung and Lee, Jumin and Han, Ingoo}, biburl = {https://www.bibsonomy.org/bibtex/2ced751ff7944e93440dc7355e42f7f02/om}, interhash = {6b261d99b0c259f99952dd82e663b588}, intrahash = {ced751ff7944e93440dc7355e42f7f02}, issn = {1086-4415}, journal = {International Journal of Electronic Commerce}, keywords = {analysis mining opinion sentiment}, number = 4, pages = {125--148}, publisher = {M. E. Sharpe, Inc.}, timestamp = {2009-03-18T13:41:49.000+0100}, title = {The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement}, volume = 11, year = 2007 }