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%0 Book
%1 GVK020978197
%A Tucker, Spencer A.
%C New York, NY u.a.
%D 1966
%I McGraw-Hill
%K Preispolitik Unternehmen
%T Pricing for higher profit
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+020978197&sourceid=fbw_bibsonomy
%@ 0070654190