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%0 Book
%1 GVK021861943
%A Lovell, Mark
%A Potter, Jack
%C London
%D 1975
%I Business Books
%K Advertising Advertising_campaigns Research
%T Assessing the effectiveness of advertising
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021861943&sourceid=fbw_bibsonomy
%@ 0220697302
@book{GVK021861943,
added-at = {2009-08-21T12:29:29.000+0200},
address = {London},
author = {Lovell, {Mark} and Potter, {Jack}},
biburl = {https://www.bibsonomy.org/bibtex/2543bc933eb000b7b122f30d994b9a891/fbw_hannover},
interhash = {6e5b734202c2cc58a761a31c30d3a022},
intrahash = {543bc933eb000b7b122f30d994b9a891},
isbn = {0220697302},
keywords = {Advertising Advertising_campaigns Research},
pagetotal = {XVI, 281},
ppn_gvk = {021861943},
publisher = {Business Books},
timestamp = {2009-08-21T12:29:42.000+0200},
title = {Assessing the effectiveness of advertising},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021861943&sourceid=fbw_bibsonomy},
year = 1975
}