%0 Journal Article %1 journals/entropy/ArslanTTBYAO24 %A Arslan, Afra %A Tecimer, Koray %A Turgut, Hacer %A Bali, Ömür %A Yücel, Tayfun Arda %A Alptekin, Gülfem Isiklar %A Orman, Günce Keziban %D 2024 %J Entropy %K dblp %N 2 %P 109 %T A Comprehensive Framework for Measuring the Immediate Impact of TV Advertisements: TV-Impact. %U http://dblp.uni-trier.de/db/journals/entropy/entropy26.html#ArslanTTBYAO24 %V 26

@article{journals/entropy/ArslanTTBYAO24, added-at = {2024-05-31T00:00:00.000+0200}, author = {Arslan, Afra and Tecimer, Koray and Turgut, Hacer and Bali, Ömür and Yücel, Tayfun Arda and Alptekin, Gülfem Isiklar and Orman, Günce Keziban}, biburl = {https://www.bibsonomy.org/bibtex/2b4d14fc22f1c1a0f607e183241b02300/dblp}, ee = {https://doi.org/10.3390/e26020109}, interhash = {6f767148f69a7a06c4d5c377d235b254}, intrahash = {b4d14fc22f1c1a0f607e183241b02300}, journal = {Entropy}, keywords = {dblp}, month = {February}, number = 2, pages = 109, timestamp = {2024-06-03T07:13:40.000+0200}, title = {A Comprehensive Framework for Measuring the Immediate Impact of TV Advertisements: TV-Impact.}, url = {http://dblp.uni-trier.de/db/journals/entropy/entropy26.html#ArslanTTBYAO24}, volume = 26, year = 2024 }