%0 Journal Article %1 springerlink:10.1007/s11621-009-0087-5 %A Lorenz, Marie-Luise %A von Oheimb, Claudia %A Schögel, Marcus %D 2009 %I Gabler Verlag %J Marketing Review St. Gallen %K behavioral display om09 targeting %P 24-30 %R 10.1007/s11621-009-0087-5 %T Behavioral Targeting — Die richtigen Kunden in Kontakt mit dem Unternehmen bringen %U http://dx.doi.org/10.1007/s11621-009-0087-5 %V 26

@article{springerlink:10.1007/s11621-009-0087-5, added-at = {2011-10-28T15:05:09.000+0200}, affiliation = {BMW Group und wissenschaftliche Mitarbeiterin am Center for Digital Technology and Management (CDTM) und Doktorandin, LMU München, München, Germany}, author = {Lorenz, Marie-Luise and von Oheimb, Claudia and Schögel, Marcus}, biburl = {https://www.bibsonomy.org/bibtex/2dc3e2f9af3add9c155350c3573a51acd/griesbau}, description = {SpringerLink - Marketing Review St. Gallen, Volume 26, Number 6}, doi = {10.1007/s11621-009-0087-5}, interhash = {7092179cfd07246be41b1cef5d7bc802}, intrahash = {dc3e2f9af3add9c155350c3573a51acd}, issn = {1865-6544}, issue = {6}, journal = {Marketing Review St. Gallen}, keyword = {Economics/Management Science}, keywords = {behavioral display om09 targeting}, pages = {24-30}, publisher = {Gabler Verlag}, timestamp = {2011-11-16T17:30:01.000+0100}, title = {Behavioral Targeting — Die richtigen Kunden in Kontakt mit dem Unternehmen bringen}, url = {http://dx.doi.org/10.1007/s11621-009-0087-5}, volume = 26, year = 2009 }