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%0 Journal Article
%1 Kozientesetal2010
%A Kozinets, Robert V.
%A de Valck, Kristine
%A Wojnicki, Andrea C.
%A Wilner, Sarah J.S.
%D 2010
%J Journal of Marketing
%K Communities Marketing Online Word-of-Mouth om09 smm
%N 2
%P 71-89
%T Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
%V 74
@article{Kozientesetal2010,
added-at = {2011-11-02T13:46:08.000+0100},
author = {Kozinets, Robert V. and de Valck, Kristine and Wojnicki, Andrea C. and Wilner, Sarah J.S.},
biburl = {https://www.bibsonomy.org/bibtex/255d6f19fdf49e05c57ec3afd3ceb120d/griesbau},
interhash = {75c29b5498c24247c96874427740ade9},
intrahash = {55d6f19fdf49e05c57ec3afd3ceb120d},
journal = {Journal of Marketing},
keywords = {Communities Marketing Online Word-of-Mouth om09 smm},
number = 2,
pages = {71-89},
timestamp = {2011-11-02T13:46:08.000+0100},
title = {Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities},
volume = 74,
year = 2010
}
