%0 Book %1 GVK392336391 %A Berndt, Ralph %B Springer-Lehrbuch %C Berlin u.a. %D 2005 %I Springer %K Marketing Strategie %T Marketingstrategie und Marketingpolitik %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+392336391&sourceid=fbw_bibsonomy %7 4., vollst. überarb. und erw. Aufl %@ 3540226613

@book{GVK392336391, added-at = {2019-12-10T15:18:58.000+0100}, address = {Berlin [u.a.]}, author = {Berndt, {Ralph}}, biburl = {https://www.bibsonomy.org/bibtex/2527eed2e0dd7973c72328b76db4d8733/michelle.schabo}, edition = {4., vollst. überarb. und erw. Aufl}, interhash = {772545eddf0c50502a5e6d475a5287b3}, intrahash = {527eed2e0dd7973c72328b76db4d8733}, isbn = {3540226613}, keywords = {Marketing Strategie}, pagetotal = {XI, 419}, ppn_gvk = {392336391}, publisher = {Springer}, series = {Springer-Lehrbuch}, timestamp = {2019-12-10T15:18:58.000+0100}, title = {Marketingstrategie und Marketingpolitik}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+392336391&sourceid=fbw_bibsonomy}, year = 2005 }